Case study
Using PepTalk’s gamified shared experiences AIB was able to initiate a series of culture building challenges to drive really high engagement and connection. With PepTalk making it easy to create leaderboards and track points, the branches and head office teams entered into these friendly challenges with gusto, increasing employee engagement across the organisation..
November 1, 2021
82% of AIB users agree the PepTalk program has increased their connection to colleagues

AIB is one of Ireland’s largest financial institutions employing over 9,000 people across retail branches, commercial centres and head office locations. Even prior to the pandemic AIB had demonstrated their commitment to putting their people first by appointing a Group Wellbeing Officer in 2019.

The onset of the global pandemic at the beginning of 2020 highlighted a need for AIB to further invest in the development of team culture and organisational level wellbeing. As employees and customers were physically disconnected from each other, that sudden loss of community now held risks not just for the wellbeing of the individual employees but for the organisation as a whole. Without action, the business risk would be far reaching.

The primary intention of the AIB leadership was to move to a more proactive, employee centric approach and for the first time leverage technology to reach all of their employees when they needed it. To do this they knew they needed to find a way to really scale wellbeing but also find a way to keep people connected, enjoy themselves and maintain that community spirit within the workplace that was under threat. As a highly data driven organisation, a measure of engagement with the programme and initiatives was also important.

The wellbeing team at AIB, worked closely with PepTalk to establish an action driven, mobile community hub where employees could continue to interact and maintain social cohesion.

“At AIB we are committed to providing all of our staff with all necessary resources to ensure they feel supported across every aspect of their wellbeing, this is more important than ever in the current climate.

"We needed a wellbeing solution that was innovative, could scale across our organisation quickly and would be easily accessible to employees when they need it.

The PepTalk platform provides an excellent mix of wellbeing supports delivered in a fun, dynamic manner that will engage and inspire staff throughout the year.”

- Giles Barret, Group Wellbeing Officer, AIB.
Before & after results
TEAM CONNECTION - 82% of AIB PepTalk users say the program has helped increase their connection to their colleagues.
77% of participants in the June 2021 Workplace Wellbeing Championships felt that that shared experience of the games brought them together as a company in a fun and positive way.
PEER TO PEER SUPPORT - 82,000 photos have been shared to date on the AIB community wall with 30,000 relating to mindset. 1800 photos were shared for #TIMETOTALK which allowed AIB to amplify their own internal mental health initiative and boost peer to peer support.
The key takeaways
Amplifying Existing Initiatives
Using gamified shared experiences, AIB initiated a series of wellbeing and culture building challenges. Key here was the #TIMETOTALK mental health campaign which PepTalk was able to extend and amplify across the organisation.
Free Up Resources
The PepTalk platform is fully loaded with a program of multimedia content intended to drive behavioural change. More importantly, it also has the capability to deliver a gamified experience without a lot of heavy lifting from internal teams.
Lead With Data
AIB really leaned into the regular check-in feature, which takes a snapshot in time of how employees are feeling. AIB were now able to turn to data to understand where they could be more efficient and impactful.

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